Morning Storytellers! It’s been a while since our last Sunday tea chat and I thought it was about high time that we sit down together with some tea (or in my case juice) and popcorn and talk. For a while now, I’ve been thinking about today’s topic of choice, and really going back and forth with it in regards to my own blog. It’s something that I think every blogger or content creator goes through or at least ponders, and some (like me) tend to stress over it; that “it” being new content.
New content is probably the best and the worst thing that can happen in this nook of the world. On one hand, new content is fresh, exciting, and keeps your audience engaged and wanting to come back to your platform. However, on the other hand, new content can also deter your audience depending on what type of content it is. It’s a fine line to ride when in this business, and it’s one that we can’t just avoid–we must become the Johnny Cash of our platform and “walk the line”.
But the portion of this broad topic I want to zero in on is: what happens when your new content doesn’t match your old content…like at all? To make more sense of this, I’m going to be completely transparent with you and give you a glimpse of my journey here as a content creator and blogger. I first started my journey over on Youtube where, much like here on Fictionally Sam, I made book related videos and content. However, do to some external and internal forces at play, I no longer felt comfortable making videos and switched back to my first love–writing. This is where Fictionally Sam was born and I have never regretted a moment of it since. However, as time has passed and I’ve grown more comfortable in my reading journey and expressing myself, I’ve realized the things I originally wanted to talk about, weren’t up there on my lists to write anymore.
My passion for it had fizzled out.
I wanted to talk about different things, and gush about the new things I adored. I had–for lack of a better term– grown up and wanted to take you all with me. So I did. In 2019 (this year) I began talking less about YA fiction and more about romance; I also took a leap of faith and started adding in Film/TV related content because I simply adore storytelling and cinematography is one of the storytelling mediums I’ve been passionate about all my life. I began to be more me.
Folks didn’t like that.
Giving the folks what they want…kind of
I lost a bunch of my audience during my transition from 100% book blogger to more of a multi-platform gush zone. I had comments and emails from people telling me “I unfollowed because I signed up for a book blog, not an entertainment blog” and “why do you post so much romance? It isn’t even good writing.”
So I started lowering the amount of film content I put up, to appease the masses. Couldn’t do jack shit about the romance because–well I’m tired of hiding my love for the genre and it’s mainly what I read (but this is a topic for a different Sunday Tea session). I stopped showing myself completely in what I call my nook of the internet. Because that’s what people had told me they wanted.
Now I’ve hit another crossroads in my time as a creator, where there is content I would really love to put out–but am unsure if I should. There is this age old, and very sage advice that bloggers give to one another when they first begin their journey, “write what you want to write.” Which is 100% true, but what happens when what you want to write doesn’t match your audience anymore and that external gratification ceases to exist? Do we take the plunge and say YOLO to the masses and write what we want to write even if the world waddles away? Or do we create a different account, a different brand, a different platform for that other content as to not upset the powers that be?
For me, I’m not sure. I have never been good at juggling multiple platforms (my social media can be a prime example of this), so multiple brands and sites would suck any love for sharing my thoughts with the world that I have. I’ve always stood proud on the fact that I didn’t care about what others think, and if you are passionate about something, others will share in that passion too.
However, I have found that it’s different when your in the midst of that situation, where people call out and tell you they don’t like it. It makes you stop and hesitate about posting that movie review you were excited about not even an hour ago, about gushing about that new erotica cover reveal you saw from an author you love, or taking that leap and introducing a different side of your blog/ new series all together.
It makes you stop and hesitate whether or not you are Troy Bolton, from High School Musical, and this is the Cafeteria number where everyone yells at you to stick to the status quo. Should you make new content or stick with what you know? Or, should you push through the noise and tell Sharpay that you are breaking free?
What are your thoughts on the topic? Have you struggled with content shift and wondering if your current audience will stay with you through the journey? Or are you like me, hesitating on putting out new and different content in order to not tip the balance?
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