Tweet Cute by Emma Lord

Tweet CuteGenres: Contemporary Romance
Publisher: Wednesday Books
Publication Date: January 21st 2020
Source: St. Martin’s Press / Publisher
Format: e-ARC

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming — mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account. 

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time. 

All’s fair in love and cheese — that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life — on an anonymous chat app Jack built. 

As their relationship deepens and their online shenanigans escalate — people on the internet are shipping them?? — their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.

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ARC provided by Publisher in exchange for my honest review. This does not affect my opinion of the book or the content of my review

My thoughts

I stan a good enemies to lover novel and this one takes the cake for the year in the young adult department! Tweet Cute is a story about Pepper, a perfectionist who is the secret weapon behind the sassy twitter account of Big Burger Leagues, and Jack, a goof-ball who will do nearly anything for his family. When Jack accuses Big Burger Leagues of stealing their family recipe on Twitter, chaos ensues. 

This story was more enjoyable than I had anticipated going into it! I love how easy it was to get consumed in the lives of both Jack and Pepper. I instantly connected to both our main characters in ways that I never realized I would. Their love for their family, and determination to not only see them succeed but also their own success was something that instantly connected me with them and kept me hooked to the story as it unfolded. 

“It’s weird, how you have no idea how far you’ve come until suddenly you can’t find the way back.”

Lord does a great job of keeping things light all the while tackling topics relevant for the target audience, such as the super dreaded: what are you going to do after high school? I loved how we got to see the pressure that teens put on themselves to try and have that answer, and the subtle nod Lord gives on how its okay to not know. 

Family is a huge portion of this novel, and I absolutely loved how Lord interweaves the family dynamic on both Pepper and Jack’s lives. I do have to mention my distaste for Pepper’s mother. In my honest opinion, that woman could choke on her burgers and I wouldn’t shed a tear. I felt like she always put the company before her kids and their needs were always a second thought, even though she claims they come first. Her interactions with Pepper and her sister Paige was aggravating as she never saw the amount of pressure she was putting on her daughters–specifically Pepper. It felt like Pepper was just another body in the company–there to make the company great, rather than being her daughter. 

Like I said, the woman can choke. 

All in all though, I was hooked on this love story, and I found myself on multiple occasions rooting for Pepper and Jack. Their individual and relationship development was stunning and kept me flipping the page like a mad lady to see what was happening next. 

If you are looking for a fun, fluffy, enemies to lovers contemporary, I highly recommend giving this a go. It has just the right amount of romance and angst to keep things both sweet and spicy at the same time. 

5 popcorn stars

 Huge thank you to St. Martin’s Press for sending me an ARC for my honest review! Quotations taken from an uncorrected proof and may change upon final publication. Graphics used with permission and are not my own.


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  1. danielle

    January 31, 2020 at 5:02 pm

    Ahhhh Sammy you read this one too yay!! I’m glad you liked it as much as I did. Pepper’s mom got on my nerves too; she put the business before her kids, which is not fair. I could feel Pepper’s anguish throughout the book. Jack’s experience too. I didn’t love everything I had read; I had given it 3 stars.

  2. Charvi

    February 3, 2020 at 3:54 am

    Sam, you’re like the 100th person I’ve come across who has given Tweet Cute a 5 star rating!!! Everyone is reading and loving it and I’m so jealous that I’m too busy to pick it up rn! Oof, I’ll hopefully get to it soon. Great review 🙂

  3. TheCaffeinatedReader

    February 4, 2020 at 9:48 am

    STOP MAKING THIS BOOK SOUND SO GOOD!!! I may actually have to run out and buy it!!!

  4. Catarina @ Pages & Plots

    February 11, 2020 at 10:52 am

    Completely off topic but I LOVE your blog design, it’s so gorgeous and the color palette works so well!

    Also, Tweet Cute is amazing!

    1. fictionallysam

      February 14, 2020 at 2:18 pm

      OMG THANK YOU!!!!!! You have just made my day! <3

  5. Meeghan reads

    March 8, 2020 at 6:28 am

    Ahhh!! I just bought this yesterday!! I’m so excited to read it!!

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